Write plainly about what you do
AI tools read your pages the way a careful stranger would. Short, direct sentences that say who you help, with what, and where, are easier to describe correctly than clever copy. Put the plain version near the top of each page.
Answer the questions people actually ask
Add a short question-and-answer section to your main pages: what happens at a first visit, how long it takes, what to wear, how to book, what to expect afterward. Use real answers from your own practice, and keep them factual.
Keep your details structured and consistent
Your name, address, hours, services and booking link should be marked up in a way search tools can read, and should match your Google profile. On our builds this is set up for you, so there is nothing to bolt on later.
Make the site fast and accessible
A page that loads slowly or is hard to read with assistive tools is harder for everyone, including software. Clean headings, descriptive image text and sensible contrast help people and machines alike.
Be honest about what no one can promise
No agency can guarantee that an AI tool will mention you. Be wary of anyone who does. What you can do is publish clear, truthful, well-organized information, so that when your practice is described, it is described accurately.
Want a second pair of eyes on your own site? Tell us about your practice and we will reply with next steps. Contact us
