Custom website or template: how to choose.

A template suits a practice that knows what it offers

A template gives you a complete, tested structure with the pages, search setup and booking spots already in place. You add your words, photos and colors. It suits a practice with clear services, a small team and a wish to get live without a long project.

Custom suits a practice that is still finding its voice

Custom work starts with listening. We shape how the practice is described, then design and build around it. It suits a larger or growing practice, a brand with a story to tell, a multi-location setup, or anyone whose work is hard to explain in a sentence.

Questions that decide it

• Do you know exactly which services you want on the site? Template.
• Does your practice have several providers, locations or programs to organize? Custom.
• Do you want to be live quickly and refine over time? Template.
• Do you want a new brand and a new way of describing your work? Custom.

You are not locked in

Many practices begin with a template and move to custom work as they grow. Because both paths use the same framework, your content moves with you. Nothing you write or photograph is wasted.

What stays the same on both

Every site we make is built to be found, with local search structure, clear headings, accessibility basics and readiness for AI search. On WordPress, you can connect your favorite AI tool to update it by asking.