Start with your Google Business Profile
Your profile is often the first thing a nearby person sees. Fill in every field: services, hours, categories, a short description and real photos of your space. Keep it current when anything changes.
Keep your name, address and phone number identical everywhere
Your practice name, address and phone number should read the same on your website, your profile and every directory you appear in. Small differences, such as Suite versus Ste, create doubt. Pick one version and use it everywhere.
Give each service its own page
A visitor searching for one service should land on a page about exactly that. Describe who it is for, what a visit is like and how to book, in your own voice. Link related services to each other so people and search tools can follow the thread.
Say where you are, naturally
Mention your city and neighborhood where it fits, in titles, headings and the footer. Avoid stuffing the same phrase again and again. Write for a person, and the place will be clear.
Earn and answer reviews
Ask happy clients for a review after a visit, make it easy with a direct link, and reply kindly to each one. Never offer something in exchange for a review, and never share a client's details in a reply.
- Complete and update your Google Business Profile.
- Match your name, address and phone number everywhere.
- Build one page per service, with a clear booking step.
- Mention your city where it fits.
- Ask for reviews and answer them.
No one can promise a ranking, and we never do. What you can do is make your practice easy to understand and easy to trust, which is what search tools try to reward.
Want a second pair of eyes on your own site? Tell us about your practice and we will reply with next steps. Contact us
