Describe what you do, not what it cures
There is a difference between I use gentle bodywork to support relaxation and I treat this condition. The first describes your care. The second makes a promise about a result. Lead with the first, and keep treatment promises about specific diseases out of your copy.
Use your clients' words, with permission
A real review in a client's own words is more convincing than a claim you write yourself. Ask before you share it, use it as written, and keep it attached to the person who said it. If a review makes a strong health claim, talk it through with them before it goes on your site.
Be specific about the experience
Specifics build trust without overpromising: how long a visit lasts, what the room feels like, what you ask in a first conversation, how you follow up. These details help a nervous newcomer picture themselves in your care.
Check facts before they go live
- Credentials and certifications match your records.
- Dates, hours and locations are current.
- Any number or source can be traced back.
- Nothing implies a treatment diagnoses, cures or treats a specific disease.
When unsure, ask
Rules differ by profession and place. Check with your licensing board or an adviser when a phrase worries you. We flag anything that sounds like a claim in your draft and ask how you would like to handle it, so nothing goes live unnoticed.
Our team writes warm, compliance-minded copy in your own voice, and you approve every word before it goes live. See custom work
