Case study
Alexandra Johnson, MD
A website, local search and outreach for an integrative medicine practice in Oakland and Santa Cruz.

- Client
- Alexandra Johnson, MD
- Practice
- Integrative and functional family medicine, with Breema bodywork
- Location
- Oakland and Santa Cruz, California, plus virtual
- Services
- Website, local search and AI visibility, email, social
- Platform
- WordPress
- Live site
- alexandrajohnsonmd.com
What she needed
A small integrative medicine practice with two locations and a way of working that is hard to explain in a sentence. She wanted it said clearly, and found by the people looking for it.
What we made
We listened first, then shaped how the practice is described and built a WordPress website around it. Alongside the site we run local search and AI visibility, a monthly Health Letter and social, so her work reaches the people who need it.



“Johanna and her team are a dream come true! They expertly listened to the needs of our small integrative medicine business, synthesized our approach so that we could easily explain it to others, and crafted a beautiful and functional webpage, social media campaign and outreach plan. In the two years since we have been working with Johanna and the MWD team our client base has increased significantly and our outreach has become much more streamlined and manageable. Her team always stays up to date with all the latest requirements of the internet, marketing and SEO platforms, and often lets us know of new angles and approaches we should try. I recommend Johanna to any business looking to expand, especially those in the integrative medicine and health and wellness fields. She offers impeccable service combined with a heartfelt caring for others, and we plan to keep working with her!”Alexandra R. Johnson, MD · Functional and integrative family medicine, Oakland