You are an amazing wellness and lifestyle leader. Your experience and guidance help people become the best versions of themselves, every day. You have deep connections to your work and it’s easy to tell that you are practicing your passion!
But…you are also an entrepreneur. Even though your business may not feel like work, it is a business at the end of the day. In order to keep on killing it and help as many people as you can, you’ll need the right people to find you and instantly want to work with you. You need a brilliant branding strategy.
Marketing and communication for wellness businesses is all about authentic presence – and sharing it with the world. Here’s the scoop on growing your business and some helpful branding basics.
Let’s face it, telling people about your services and expertise just doesn’t cut it anymore. These days, there are so many options for our potential customers to choose from, you’ve got to stand out and really shine to grab their attention and trust. While this might sound impossible, there is good news! Authenticity and focused branding works wonders, especially in the wellness and lifestyle field.
With such intimate services, your customers want to know you. Research shows that modern buying decisions are based less on price and value and more on personal connection. What does this mean for your branding strategy? Get focused on your true business persona. Be that true self. Flaunt it!
You know what they say about first impressions, right?! They can make quite a mark and there’s no business where this holds truer than wellness and lifestyle. For most of us, our website is one of the first interactions our future clients have with our business. You want it to be a stunner, invoke an emotional response, and showcase how truly awesome you are. You want your brand to “stick” in your ideal customers heads and hearts.
A website has two very important roles. The first is to be a reliable access point for your potential customers to discover, locate, and interact with you. The second is to be your 24/7 cheerleader, showcasing your unique brand and acting as the digital face of your business. This is where we make our move.
Attracting your ideal clients requires a brand-driven, authentic site that speaks to them. Their connection to your brand is the magic ingredient in converting browsers to dedicated customers who resonate with your mission. And it all starts with an authentically-you site.
There is profound power in storytelling. We humans are inclined to learn life lessons and forge deep communities through the power of story and anecdotes. The stories make a lasting, emotional impression. Your business can do the same.
To effectively reach your audience, put on your storyteller hat. Your clients are craving help and guidance from a real-life, relatable mentor. The story of how you got to where you are, your struggles, your triumphs, even a few mundane details from your everyday life create the connection that drives engagement.
As a wellness or lifestyle entrepreneur, your brand story has meaning. You are selling tangible betterment and empowerment strategies to people who need them. Embrace this beautiful path you’re on! You never know when your story could be the switch that sets someone’s healing in motion.
Who are you really trying to reach? If your business has a set audience or ideal client, get intimate with who this client might be. Engage in their activities, read their books, understand their challenges. This will make your branding all the wiser and allow you to become a better team player on their journey.
If you aren’t sure who your business is targeting, it’s time to hone in. Meditate on who you love to work with in your business – you know, those clients that light you up. What is it about them? What about those who leave you exhausted or stressed? Dig deep and come up with a few defining characteristics of your ideal clientele.
Knowing your customer provides you with invaluable business strategy. Not only will this help you grow your business and develop a strong core brand, you’ll be able to help your customers more comprehensively.
While these concepts are no news to most businesses, they really reign supreme when it comes to wellness and lifestyle businesses. When it comes to marketing your brand, you are actually marketing yourself. Customers and future patients are shopping for you, not just your services. Your branding will make all the difference when it comes to choosing a practitioner that invokes connection.
Marketing sounds like a great idea, but if you’re like most wellness practitioners and lifestyle coaches you likely didn’t spend years honing your craft to spend hours on web design, branding, copywriting, and other administrative tasks. That’s where Modern Wellness Design takes the wheel. You be you and we’ll make you shine like the wellness maven you are! Let’s work together to take your personal brand to the next level and attract the customers you love.